One Dream.
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CAMPAIGN_ID: 9942

THE PRECISION LAUNCH

NIKE
STRATEGYCREATIVEPRODUCTIONTALENT

MISSION_OBJECTIVE

Launch the GT Cut 3 basketball silhouette with a focus on 'Next Gen' athleticism and high-fashion crossover appeal.

STRATEGIC_EXECUTION

We bypassed traditional media buy in favor of a synchronized 'digital flash mob'. 15 roster athletes posted stylized, diverse content within a 1-hour window, dominating the discovery feed algorithm.

ACTIVATED ROSTER

JAYLEN M.
DE'AARON F.
SABRINA I.
CAITLIN C.

PERFORMANCE DATA

12.5M
TOTAL REACH
8.4%
ENGAGEMENT RATE
3.2%
CTR
+18%
SALES CONVERSION

SCOPE OF WORK

  • 15x Main Feed Posts (Reels)
  • 45x Story Sets
  • 1x Hero Video Production
  • In-Person Activation at NYFW

VISUAL EVIDENCE

ASSET_01.JPG
ENGAGEMENT: HIGH
ASSET_02.JPG
ENGAGEMENT: HIGH
ASSET_03.JPG
ENGAGEMENT: HIGH