One Dream.
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CAMPAIGN_ID: 20X4

PROJECT CYBER

TESLA
STRATEGYCREATIVEPRODUCTIONTALENT

MISSION_OBJECTIVE

Generate organic viral conversation around the Cybertruck delivery event without paid advertising spend.

STRATEGIC_EXECUTION

Strategic placement of the vehicle with 5 'Cultural Architects' outside the automotive space. Emphasis on lifestyle integration and futuristic aesthetics.

ACTIVATED ROSTER

TRAVIS S.
GRIMES
MARQUES B.
VIRGIL A. (ESTATE)

PERFORMANCE DATA

45M+
IMPRESSIONS
2.1M
SHARES
$5.5M
MEDIA VALUE
+12%
PRE-ORDERS

SCOPE OF WORK

  • 5x Lifestyle Photoshoots
  • 1x Music Video Integration
  • Twitter/X Takeover
  • Twitch Livestream Unveiling

VISUAL EVIDENCE

ASSET_01.JPG
ENGAGEMENT: HIGH
ASSET_02.JPG
ENGAGEMENT: HIGH
ASSET_03.JPG
ENGAGEMENT: HIGH