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CAMPAIGN_ID: 8812

THE DIGITAL FRONT ROW

VOGUE
STRATEGYCREATIVEPRODUCTIONTALENT

MISSION_OBJECTIVE

Redefine exclusivity by placing digital-first creators in traditionally gatekept fashion week environments alongside editors.

STRATEGIC_EXECUTION

Curated a squad of specific 'aesthetic' creators to document the show from the front row, providing real-time, unfiltered access to their communities.

PERFORMANCE DATA

400+
PRESS MENTIONS
$4.2M
EARNED MEDIA
85M
TIKTOK VIEWS
+14%
BRAND LIFT

SCOPE OF WORK

  • Exclusive BTS Vlog Series
  • Live-Stream Commentary
  • Editorial Spread Feature
  • Post-Show Panel Discussion

VISUAL EVIDENCE

ASSET_01.JPG
ENGAGEMENT: HIGH
ASSET_02.JPG
ENGAGEMENT: HIGH
ASSET_03.JPG
ENGAGEMENT: HIGH